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Dimond Message Board


GOODWILL IN DIMOND???
Shari Godinez
Ryan R Young
Janet Broughton
Peggy Lucas and Greg Ross
Jewels Marcus
Keira Williams
Business recruitment ideas from LCAP
Colleen Brown
Tim Chapman

Shari Godinez
Goodwill is being considered as a tenant in the Dimond district on Fruitvale Ave. in the large space that used to be Sprouse Ritz, just behind Cybelle's pizza. I would be very interested in the neighborhood's feedback regarding this possible tenant.

I am not very comfortable with this proposal for several reasons:

  1. I would rather see this large space utilized for a business that would better serve the Dimond community.
  2. Because this store front has no back entrance, Fruitvale Ave. would become a dumping ground for everyone's donations.
  3. Because this store front has no back entrance, parking meters would have to be removed and a loading zone would have to be placed in the front of the store for the goodwill delivery trucks. This could hurt surrounding businesses.
  4. Possible loitering by people looking through the bags left in front of the store.

No one wants to see this space stay vacant, but is this the best we can do? I think we need to follow the example of the citizens in the Laural District who set up a committee that conducted a survey asking the shoppers what kind of businesses they would like to see in their neighborhood and then went out and recruited businesses into their neighborhood. The landlord doesn't have as much concern about what kind of business he/she rents to as the community does. I know the owner of this building would appreciate the community's help in recruiting a business. Lets work together.  

Ryan R Young
Goodwill in that location is absolutely unacceptable without a rear entrance to the parking lot. Actually, I'm not sure what would be good there, with or without a rear entrance.

I'd like to see a decent nursery in the neighborhood, but that building is not well suited to that purpose. A hardware store might work. NOT another Video store. MAYBE a Ross or other clothing store.

Given the size of that space, I think we may have to accept that the leaseholder will be looking to draw customers from beyond our little neighborhood area.  

Janet Broughton
About Goodwill: the prospect is pretty depressing. I too am quite concerned about the people-dumping-stuff problem. The Goodwill place on College next to Market Hall always has old clothes and junk piling up on the sidewalk and behind the store. On Fruitvale it would all pile up in front. I don't think there's much Goodwill could do to prevent this. Mike Mannix, the Dimond Improvement Assoc. zoning expert, tells me that stores wishing to sell second-hand goods need to get a special permit from the police department, and that when they apply for the permit, there's public notice and opportunities for public comment. So that's one way in which we can have some say. Better still, though, would be to try to work with the owner. Neil Dean is the DIA's contact person for improving our commercial district. If any message-board readers want to work on business attraction, they could try getting in touch with Neil at 530-8728.  

Peggy Lucas and Greg Ross
We agree that we probably can do better than a Goodwill on Fruitvale. We will bring up the issue at Monday's NCPC meeting. The idea of surveying the community to find out what people need is a good one.  

Jewels Marcus
Why don't we all take a lesson from the Temescal district, which seemed to attract a lot of quality merchants and turned their neighborhood around. Maybe a Walgreens or a hardware store for the Fruitvale empty storefront. And when the safeway store on Grand remodeled they added a lot of great selections besides the added deli and bakery. Instead of complaining about what we are given, what can we do to help direct more choices to our neighborhood?  

Keira Williams
City of Oakland Community and Economic Development Agency, Neighborhood Commercial Revitalization Division

I'm not sure if you all are aware, but the proposed Goodwill store is one of Goodwill's "upscale" type stores.

If you are concerned with people potentially leaving their donations outside the store, I recommend you write to the property owner or her broker, Hank Deadrich, and express this concern--the sooner the better. Ask that strong language be put it into the lease requiring store employees to discourage donations, removing any donations in a prompt manner, instructing people to the drop-off location at the Safeway, and laying out what course of action the building owner (or whoever) can take if this does not happen. I have already discussed this matter with Mr. Deadrich, but it is good for them to hear it directly from the people affected. He said that there was standard language in the lease about cleaning up outside the store, and that Goodwill does not want drop-offs there, and that people would be discouraged from leaving items at the store.

Parking meters would not be removed to create a loading zone, but rather would be marked as combination loading zone/regular parking meters, and the effect of this would be that in the morning, say from 8 am to noon, they would be for loading and the remainder of the day be standard parking meters.

I spoke to Tim Chapman today about forwarding to this message board an outline of business attraction strategies that Heather Hensley (who I'm filling in for) and I can help you with. I will try to get that you by next Friday, although it might be the following week. The idea of knowing what area people want to have business-wise, what the current building inventory is, what attributes and assets your community offers, and researching and talking to prospective tenants are definitely part of a successful business attraction workplan. I am going to mail via U.S. the current Dimond commercial area profile to Tim and perhaps it can be put onto the website.  

LCAP's April Business Recruitment Report
Good ideas on the LCAP web site
click here  

Colleen Brown
This is just a suggestion but my advice to the Dimond area is to do a survey of the surrounding community to find out who you are as a neighborhood as well as to ask what types of developments you do want as well as those types of developments you don't. This type of survey was used successfully in the past by Piedmont Avenue area as well as the Lakeshore area to help attract the business mix they currently have. Information such as this can be used to market the area and solicit the types of businesses you would like to see because often the perception of an area is very different than the actual make up of the area (i.e income may be higher than perceived). The results of the survey can also be used to tell point blank what you, as a community, don't want as well. This method was successfully used in the Lakeshore area to solicit Noah's Bagels to its shopping area. Income was higher than perceived and also a neighbor personally knew the founder of Noah's and convinced him to invest in the area. Good luck with the Dimond area!  

Tim Chapman
This is on the May Interdepartmental List: "Goodwill trailer in Safeway parking lot is site of trash and dumping. Council office contacted property owner, made him aware of complaints, he spoke with Goodwill reps." Is this area still a problem?  

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