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Business & Industry
Responsive Database Services, Inc.

• African-American Women
  Business & Industry Database
  "Study finds African-American women as a group are more than twice as likely as women of other races to buy fragrances Original Title: Ethnic Fragrance Market Source: Chemical Marketing Reporter, VOL:251, ISS:22, PG:25, June 02, 1997. ISSN: 0090-0907
  
  "Document Type: Journal, SurveyPublication Country: United States Language: EnglishRecord Type: Fulltext Word Count: 220
  
  Text:
  "African-American women are rapidly becoming a powerful force in the fragrance marketplace, according to a new study conducted by Norwalk, Conn.-based Yankelovich Partners for Heart & Soul magazine. The study finds that as a group, African-American women are more than twice as likely as women of other races to purchase fragrances and twice as likely to enjoy the shopping experience, especially in department stores. ..."
  
  1998-1999 ChemWeb Inc. All rights reserved. email: info@chemweb.com.
  http://chemweb.com/
  
  
• Hispanic Women
  "Business & Industry Database
  "Survey finds US Hispanic women spend 43% more on fragrance products and 27% more on makeup than the average American woman Original Title: COSMETICS MAKERS TARGETING HISPANIC MARKET Source: Miami Herald (FL), PG:N/A, March 03, 1997. ISSN: 0898-865X Document Type: Regional NewspaperPublication Country: United States Language: EnglishRecord Type: Fulltext, Abstract Word Count: 849
  
  "Abstract: "Local cosmetic manufacturers are eyeing the Hispanic market to boost profits. Surveys by Simmons Market Research Bureau found that US Hispanic women spent 43% more on fragrance products and 27% more on makeup than the average American woman. The Census Bureau reported that Hispanic households are increasingly outspending non-Hispanics on personal-care products, and bought an average $454 worth of the products in 1994 versus $392 for non-Hispanics. US Hispanics have $228 billion in purchasing power. South Florida is the third-largest Hispanic market in the US after Los Angeles and New York. There are over 70 independent cosmetics makers in South Florida. Article provides other background information on cosmetics in relation to the Hispanic market. ..."
  
  1998-1999 ChemWeb Inc. All rights reserved. email: info@chemweb.com.
  http://chemweb.com/